Think Marketing Lab is looking for an analytical and results-driven Media Buyer to plan, launch, manage, and optimize paid digital campaigns across multiple platforms.

The ideal candidate combines strategic media planning with hands-on campaign management and can turn client objectives into measurable results through smart targeting, continuous testing, and efficient budget allocation.

Key Responsibilities

• Develop paid media plans aligned with client objectives, audiences, budgets, and campaign KPIs.
• Set up, launch, manage, and optimize campaigns across Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, and other relevant platforms.
• Conduct audience, competitor, keyword, and market research to identify effective targeting opportunities.
• Manage campaign budgets and allocate spending across platforms, audiences, formats, and funnel stages.
• Build campaign structures, targeting segments, conversion events, tracking parameters, and retargeting audiences.
• Monitor performance daily and optimize campaigns based on reach, engagement, traffic, leads, conversions, and revenue.
• Conduct A/B tests across creative concepts, copy, audiences, placements, bidding strategies, and landing pages.
• Collaborate with account managers, content writers, designers, and strategists to develop performance-focused campaign assets.
• Translate campaign data into clear insights and practical recommendations.
• Prepare weekly, monthly, and campaign-end performance reports.
• Identify performance issues, tracking gaps, budget risks, and optimization opportunities.
• Ensure campaigns are delivered on time, within budget, and according to platform policies.
• Stay updated on advertising-platform changes, emerging formats, industry benchmarks, and media-buying trends.
• Support campaign forecasting, pitch development, and media-budget recommendations.

Required Qualifications

• Bachelor’s degree in marketing, advertising, business, communications, or a related field.
• 2–4 years of hands-on experience in digital media buying or performance marketing, preferably within an agency.
• Strong practical experience with Meta Ads Manager and Google Ads.
• Experience with TikTok Ads, LinkedIn Campaign Manager, and other relevant platforms is an advantage.
• Solid understanding of campaign objectives, media funnels, audience segmentation, retargeting, and conversion optimization.
• Strong knowledge of performance metrics, including CPM, CPC, CTR, CPL, CPA, conversion rate, ROAS, and frequency.
• Experience using Google Analytics, Google Tag Manager, tracking pixels, UTM parameters, and reporting tools.
• Strong numerical, analytical, organizational, and problem-solving abilities.
• Ability to manage multiple campaigns, clients, budgets, and deadlines simultaneously.
• Professional proficiency in Arabic and English.
• Relevant platform certifications are an advantage.

The Ideal Candidate

• Makes decisions based on data while understanding the importance of strong creative work.
• Takes full ownership of campaign performance and budget efficiency.
• Tests, learns, and optimizes continuously.
• Notices performance changes early and responds with practical solutions.
• Can explain complex campaign data clearly to clients and internal teams.
• Balances short-term results with long-term brand and business objectives.
• Is detail-oriented, commercially aware, curious, and comfortable working in a fast-paced environment.

Success in This Role Will Be Measured By

• Achievement of campaign KPIs and client objectives.
• Efficiency of media spending and budget utilization.
• Improvement in CPL, CPA, conversion rate, and ROAS.
• Accuracy of campaign setup, targeting, and tracking.
• Quality of performance insights and recommendations.
• Speed and effectiveness of campaign optimization.
• Accuracy and clarity of reports.
• Client satisfaction and contribution to account growth.

Why Join Think Marketing Lab?

At Think Marketing Lab, you will manage campaigns for diverse brands and work closely with strategy, content, design, and account-management professionals. You will have the opportunity to influence creative direction, shape media strategies, and turn advertising investments into measurable business growth.