Think Marketing Lab is looking for a creative, curious, and detail-oriented Content Writer who can transform ideas, strategies, and brand objectives into clear and engaging content.

The ideal candidate understands how to adapt their writing across different brands, audiences, industries, platforms, and tones of voice while maintaining accuracy, originality, and strategic relevance.

Key Responsibilities

• Write engaging content for social media, digital campaigns, websites, blogs, articles, newsletters, presentations, and other marketing materials.
• Translate marketing strategies and creative concepts into compelling copy.
• Develop captions, headlines, campaign messages, scripts, taglines, and calls to action.
• Create monthly content calendars aligned with each brand’s objectives and communication strategy.
• Conduct research into clients, industries, competitors, audiences, and cultural trends.
• Adapt writing style and tone of voice across different brands and platforms.
• Collaborate with account managers, designers, strategists, media buyers, and other team members.
• Turn briefs into clear content ideas and provide creative direction when necessary.
• Edit and proofread content for grammar, clarity, consistency, accuracy, and brand alignment.
• Apply SEO principles when writing website content and articles.
• Support brainstorming sessions, pitches, campaign development, and content proposals.
• Review visual materials to ensure the copy and design work effectively together.
• Respond to feedback professionally and deliver revisions within agreed timelines.
• Stay informed about social media trends, platform updates, industry news, and audience behavior.
• Maintain organized records of content drafts, feedback, approvals, and final versions.

Required Qualifications

• Bachelor’s degree in marketing, mass communication, journalism, English, advertising, or a related field.
• 2–4 years of experience in content writing, copywriting, editorial content, or digital marketing; agency experience is preferred.
• Excellent command of written Arabic and English.
• Strong grammar, editing, proofreading, research, and storytelling skills.
• Ability to write in different tones of voice for diverse brands and audiences.
• Good understanding of social media platforms, digital campaigns, content marketing, and audience engagement.
• Basic knowledge of SEO and writing for digital platforms.
• Ability to manage multiple brands, assignments, and deadlines simultaneously.
• A strong portfolio demonstrating versatility across different content formats and industries.

The Ideal Candidate

• Thinks strategically and understands the purpose behind every piece of content.
• Can turn complex information into simple, engaging communication.
• Brings fresh ideas while remaining aligned with the brief and brand.
• Pays close attention to details without losing sight of the bigger message.
• Understands cultural context, platform behavior, and audience expectations.
• Accepts feedback positively and uses it to improve the work.
• Takes ownership, meets deadlines, and communicates proactively.
• Is curious, collaborative, adaptable, and committed to continuous learning.

Success in This Role Will Be Measured By

• Quality, originality, and accuracy of written content.
• Alignment with brand strategy and tone of voice.
• Timely delivery of content and revisions.
• Strength and relevance of creative ideas.
• Audience engagement and campaign performance.
• Accuracy of research, grammar, and proofreading.
• Ability to manage multiple accounts consistently.
• Contribution to campaigns, pitches, and client satisfaction.

Why Join Think Marketing Lab?

At Think Marketing Lab, you will write for diverse brands across multiple industries and collaborate with professionals in strategy, design, media, communications, and account management. You will have the opportunity to develop meaningful campaigns, explore different forms of storytelling, and create content that builds trust and delivers measurable impact.