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Business Development Specialist
Business
About the Role
Think Marketing Lab is looking for an ambitious, commercially minded Business Development Specialist to identify new opportunities, build strong relationships, and help grow the agency’s client portfolio. The ideal candidate understands the marketing and communications industry, knows how to turn conversations into opportunities, and can confidently present solutions that address real business challenges.
Requirements
Key Responsibilities
- Research and identify potential clients, industries, partnerships, and market opportunities.
- Generate qualified leads through outreach, networking, referrals, events, digital platforms, and existing relationships.
- Contact prospects and arrange introductory meetings and discovery sessions.
- Understand each prospect’s business needs, marketing challenges, objectives, budget, and decision-making process.
- Present Think Marketing Lab’s services, capabilities, case studies, and competitive advantages.
- Collaborate with strategy, creative, content, media, and account-management teams to develop tailored solutions.
- Prepare proposals, credentials presentations, quotations, scopes of work, and pitch materials.
- Manage the business-development pipeline from initial contact through negotiation and contract closure.
- Follow up consistently with prospects and maintain accurate records of all sales activities.
- Negotiate commercial terms while protecting the agency’s value, profitability, and delivery capacity.
- Support pitch meetings and respond to client questions professionally and persuasively.
- Build and maintain long-term relationships with prospects, partners, and industry contacts.
- Monitor market trends, competitor activity, and emerging client needs.
- Support the smooth handover of newly acquired accounts to the account-management team.
- Identify upselling and cross-selling opportunities within the agency’s existing client portfolio.
Required Qualifications
- Bachelor’s degree in business, marketing, communications, or a related field.
- 2–4 years of experience in business development, sales, partnerships, or client acquisition.
- Previous experience within a marketing, advertising, digital, media, or communications agency is preferred.
- Good understanding of digital strategy, social media, content, branding, creative production, digital PR, and performance marketing.
- Strong communication, presentation, negotiation, and relationship-building skills.
- Proven ability to generate leads, manage a sales pipeline, and contribute to revenue growth.
- Strong research, proposal-writing, and organizational abilities.
- Professional proficiency in Arabic and English.
- Working knowledge of CRM systems, presentation tools, spreadsheets, and digital prospecting platforms.
The Ideal Candidate
- Is confident, persuasive, and comfortable starting new conversations.
- Listens carefully and focuses on solving business problems, not simply selling services.
- Takes ownership of targets and follows opportunities through to completion.
- Understands how to balance client requirements with commercial value.
- Is proactive, resilient, organized, and results-oriented.
- Builds relationships based on credibility, relevance, and trust.
- Can represent Think Marketing Lab professionally in meetings, events, and industry conversations.
Success in This Role Will Be Measured By
- Number and quality of qualified leads generated.
- New client acquisition and closed-business value.
- Achievement of monthly and quarterly revenue targets.
- Proposal-to-contract conversion rate.
- Health and accuracy of the business-development pipeline.
- Strength of prospect and partner relationships.
- Quality of commercial proposals and account handovers.
- Contribution to client retention, upselling, and long-term growth.
Why Join Think Marketing Lab?
At Think Marketing Lab, you will represent a multidisciplinary team working across strategy, content, branding, design, digital media, and communications. You will have the opportunity to shape new partnerships, introduce brands to solutions that create measurable value, and contribute directly to the agency’s growth.
Apply for this Position
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